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MARK 301: Principles of Marketing - Brock: ProQuest Entrepreneurship

Finding useful articles

  1. Click on the Advanced Search link located beneath the basic search box.

     
  2. Our first search terms will be the  "solar energy" and (homes OR domestic)




     
  3.  Choose appropriate limiters:


     
  4. Now click the Search button.
     

Interpreting your results:

The main column on the page consists of the results of your search. You can sort the results by publication or relevance, and limiters that can be used to narrow your search results appear in the left column of the page. Note: Your Keywords will be highlighted in your search result list.

Screenshot of ProQuest Psychology Journals results sample

 

The limiters are comprehensive, the options available to you appear in collapsible lists on the left column in the results.


When you find an article that interests you:

  • To preview an article, you can mouse-over the  icon. A small window will appear You'll see the article's abstract, subject headings and citation information.
     
  • Click on the icon to access full-text of the article in PDF form. If no other form is available use the icon.

    Tip: If you have a choice to use a PDF or an html version of an article choose the PDF for accurate page numbers!
     
  • If a full-text version of your article is not available, search for the title of your article in Fetch!
     
    or request the article through the Interlibrary Loan form.

Finding Research Articles in ProQuest Entrepreneurship (PE)

 Click on the Advanced Search link located above of the search box on the PE landing page.

  1. For this example, we're going to ignore the search boxes.
  2. We're going to look for specific information related to an Industry by the NAICS code.

  3. Visit Census.Gov's North American Industry Classification System and search for Home builders.
  4. In Proquest Entrepreneur's Advanced search, in the enter 236115
  5. When searching you can use boolean operators and NAICS notation e.g. (naics(236115) OR naics(221114))
  6. Under the Source Type field, select the "Reports", Market Reports, Industry Reports and Marketing Research checkboxes.
  7. Now click the search button.

On the results page you can:

  • Refine your results by using the filters/limiters in the right hand column.
    You can filter by: Publication Title, Document Type, Language, Geographic Location, Company/Organization and more!
  • To preview an article mouse-over the icon/link. To access an article or citation, simply click on the record title.
  • To open a full text article, click on the icon.
  • If you like the article, you can save it to your research folder by clicking the icon located above the article.
    Tip: You'll need to make a ProQuest account to use this function!
     
  • I can also email myself the article using the icon. Be sure to check the "Include: This will give you a detailed history of your searches so you'll be able to replicate your search strategies in a different database!
  • If there is no full text access to an article you're looking for, search for it by title in other business related databases. If you still can not find the article, request it through interlibrary loan.
  • If there is no online access, don't forget to double-check Periodicals by Title to see if the Library has a print subscription to your journal.


Ethel K. Smith Library
PO Box 159
110 Church Street, Wingate NC 28174
Wingate, NC 28174