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Google Hacks IV : Expert Mode

December 10th, 2004 by jimm wetherbee in Reference

For those few brave souls who not only read last month’s Google Hacks on the Advanced Mode and thought to get a jump on things by playing with Expert Mode, I apologize. As you discovered, there is no tab, no link for Expert Mode. I lied, but only a little. Expert Mode is simply the ability to fully qualify a search by specifying exactly where you want to look. This so-called expert mode is actually done in the basic search screen. Combined with the basic operators (see Google Hacks II: one is able to approximate the detail level of searching that professionals do as a matter of course. Below are some examples:

  • Intitle: restricts the search to words within the title of an HTML page. This is handy because web-pages rarely have anything like subject headings, but a title tends to encapsulate what a page is about. Phrases are put in quotes. For fun, compare the results of using the in title qualifier against the same search without it.
    • Syntax – intitle:”search string
    • Example –intitle:”ontological argument”
  • Link: looks at links within a page. Think of it a citation search. One should not use quote marks since the URL is single string of characters without spaces. It is also unnecessary to prefix the search with “http://”
    • Syntax – link:url
    • Example – link:
  • Related: ever find a great site, but don’t want to wade through a huge list to find others like it? The related key finds sites that are similar to each other. For instance, is an online encyclopedia of philosophy. To find other philosophy sites, one would enter as the argument.
    • Syntax – related:url
    • Example –
  • Site: limits your search to specific domains. The beauty of the site qualifier is that it applies both to top level domains (e.g. .edu or .gov) and specific domains (e.g. or For instance, if you were looking for information on global warming and wanted to restrict yourself to information from the federal government, you could try “global warming” site:gov.
    • Syntax – site:domain
    • Examples – site:edu,,
  • Phonebook: it won’t replace other directory services, but yesyou can use Google to find phone numbers and as a cross directory.
    • Syntax (find phone number) – phonebook:name [city] state
    • Examples — phonebook:weltblaten nc, phonebook:karl weblaten raleigh nc
    • Syntax (find name) – phonebook: phone number
    • Example — phonebook:(555) 555-5555

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